Sky is launching a new sports channel in the UK on Wednesday 24th August, which aims to open up the magic of live sport to millions of Sky TV customers for the first time.
Sky Sports Mix will open a window on the amazing action shown on Sky Sports every day and shine a light on sport that isn’t usually covered on television.
The channel will aim to bring in a huge variety of sports with an average of five hours of live action daily across the first month, with 16 sports expected to be covered within that time.
Nasser Hussain will lead a masterclass to families and kits at the nursery ground as part of the channel’s launch, which is at 12:30pm on the 24th August. Hosted by Laura Woods, this will bring Sky Sports Mix to life for the first time, with live coverage of the cricket following an hour later.
Real Madrid, world rugby champions New Zealand and the Belgian grand prix headline a weekend of major live sport that will also include European Tour golf and the EFL Sky Bet Championship match between Burton Albion and Derby County on Friday night, all of which will be available to every Sky TV Customer.
The channel will also include documentaries, sports entertainment shows and other sporting content that aims to amaze and inspire.
Sky Sports Managing Director, Barney Francis said: “It’s an exciting moment for Sky Sports as we open up a window to millions more people for the first time. Sky Sports Mix will offer the chance for millions of homes to enjoy a selection of the first class sport we broadcast every day, and we hope that will mean even more people find a sport they love and are inspired to become even more passionately engaged.”
Sky Sports Mix will be available to all Sky TV customers and on selected Virgin Media packages.