BBC Sport cemented its position as the number one digital destination for sport as record numbers accessed digital services.
The last week has been the biggest ever week for BBC Sport online with 58.2m global unique browsers following the action from the Rio Olympics, the return of the Premier League and England’s Test match v Pakistan from around the world.
The new seven-day record for BBC Sport digital traffic smashes the previous record of 41.4m set during the first week of Euro 2016. Of the 58.2m unique browsers, 40.3m came from the UK, setting another personal best for the BBC.
And like many of the Olympians competing in Rio, BBC Sport beat its own record for daily traffic which stood at 14.6m unique browsers from the day England faced Wales at Euro 2016, five times since the start of the Games. It now stands at 19m for Super Sunday as fans followed Team GB’s historic medal haul.
Mobile
Audiences have been glued to the action on their mobile devices throughout the Games and the BBC Sport mobile app had its biggest ever week with 4.4m unique browsers. Sunday was a record day for mobile audiences overall too, with 2.7m browsers in the app contributing to 8.4m unique browsers overall, beating the previous record of 6.3m.
Personal
The opening week of the Games has also seen people personalise the BBC Sport digital service more than ever before, a record 347k unique browsers visited the ‘My Sport’ area of the website, with over 500k topics followed.
Online Video
An enormous 81.2m have accessed video clips, catch-up services and watched live streams across BBC Sport and BBC iPlayer since the start of the Games, with audiences using the digital service to watch both live and on-demand.
Team GB’s success has also led to a record week for the BBC Sport app on Connected TV with 1.74m browsers and an all-time high of 1.67m using the BBC’s Red Button+ service.
Ben Gallop, BBC Sport's Head of Digital and Radio, says: “This summer continues to be a huge one for BBC Sport’s digital service with record numbers of fans choosing to follow the Olympics action online with the BBC. Whether it’s via the BBC Sport website, app or BBC iPlayer, our first class digital coverage offers fans a 24-hour a day personalised service. It means there’s no need to miss a moment of the action audiences care about most and these latest figures show just how much people are coming together to celebrate Team GB's success.”