Bell Media has announced TSN, Canada's Sports leader, is to launch a new campaign highlighting 60+ iconic championships on the network.
TSN has announced it will leverage North America’s biggest stage this Sunday, and debut a new 60 second spot during the Super Bowl 50, which will highlight the networks deep and diverse roster of 60+ championship events.
The campaign, titled Champions Live Here, is the networks newest milt-platform campaign and will be featured in heavy rotation across Bell MEdia’s Industry-leading TV, radio, digital, outdoor and social media platforms.
The campaign will focus on the wide variety of sport shown on the network, which is aired across TSN’s five national feeds.
Football, Hockey, Basketball, Soccer, Golf, Tennis, Auto Racing, Curling Horse Racing, Skate Canada, UFC, Special Olympics and Rugby Canda are just some of the sporting highlights added to the schedules this year.
The campaign launches on Sunday 7th February at 6pm ET on CTV, with the debut of the 60 second promo, designed by the award-winning Bell Media Agency.
The campaign ‘Champions Live Here’ will be featured across Bell Media’s platforms and will be extended to include multi-platform executions throughout 2016.